Tourism entrepreneurs interested in the coast

Michoacán’s own participation is essential in the development of tourism in the state, said the Secretary of the branch in the state, Genovevo Figueroa Zamudio, in meeting with the Tourist Association of Women Business Owners, interested in knowing the progress and investment niches present in the coastal region of the state.
In response to the request of the State Association of Business Tourism, the State Ministry of Industry released a summary of progress in the development of the Costa Michoacana, and the 2010 Tourism Promotion Scheme of the State.
In the meeting with the Association who chairs the business Isllalí Belmonte present was the State Secretary of Tourism, Genovevo Figueroa Zamudio and Development Coordinator of the Costa, Rafael Melgoza Radillo and Promotion Assistant Secretaries, Thelma Aquique Arrieta and Tourism Development, Medardo Alfaro Mendez.
The presentation on the coast, met the progress of various infrastructure projects undertaken by the State Government as the first stage of the Balsas Centenary Quay, the second body of the Bicentennial Coastal Boulevard and the location of spaces for public investment and private, attached to both the Comprehensive Development Master Plan of the Coast, and the Master Plan for Tourism Urban Front Lazaro Cardenas-Playa Azul.
Both plans show the land use through activities and tourist services in accordance with market requirements and expectations of the population.
The Association noted its appreciation to the continued development of tourism with the participation of Michoacan and companies interested in knowing the places where, in accordance with the Master Plan for Tourism Urban Front Lazaro Cardenas – Playa Azul, ecotourism projects will be carried out under the concept of sustainability and environmental friendliness.
In terms of promotion, the Secretary of the Department, Thelma Aquique Arrieta, presented the activities undertaken during the previous year and their impact on the influx of visitors.
He stressed that this year will continue the monitoring program and market analysis, promotional campaigns nationally and internationally will be made based on the potential and identified target markets, will continue the construction of tourism products with promotional work hand according to their maturation process.
He also spoke of strengthening the promotional tools and incentives to continue holding events that generate large number of visitors to the entity.
The meeting concluded with a commitment to maintain communication and work unit sector being represented by women entrepreneurs, and the Tourism Secretariat of State.

Beauty Contest in Michoacan

With the firm intention of carrying out the final design prepared by the Mayor Adolfo Tovar Ontiveros, highlights the role of promotional events that attract investment and get high to the municipality and its people, in addition to emphasizing the development of the coast and thus the explosion of tourism in a short-and medium term.
In this regard, the municipal executive, unveiled at the state capital, the call for Nuestra Belleza 2010 Michoacan, where he stressed the benefits of the coastal region, which fall on its own natural attractions for tourism, adventure, ecological, to academic and scientific, while business tourism, which picks up on port and industry in its various aspects, as well as the new face of the city and the cleanliness of its streets and beaches, which will stage this great event of beauty in Michoacán.
The formal ceremony was conducted by Patricia Olmedo Alma Núñez, Director State of Our Beautiful Michoacan Iris Vianey Mendoza, Secretary of Youth, in addition to the presence of Ruben Gonzalez Medina, Director of the Port Authority (IPA), Jorge Mendoza Garibay, President of the Association of Hotels and Motels in Costa Michoacana, Alejandro Cazares Figueroa, Director General of Michoacán Televisa, Itzel Garcia Our beauty Michoacan 2009, among others.It should be noted that the city of Lazaro Cardenas is ready to meet the operational and logistic staff and the sponsors and employers in the world of beauty, cosmetology and tourism shows, while the importance of media will realize the potential of the City and Port of Lázaro Cárdenas in Michoacán Nuestra Belleza great event to be held on June 25 where they will be attended by Lupita Jones, national director of Nuestra Belleza Mexico, Perla Beltran, 2nd. Place in Miss World 2008 that will serve as official host and Elisa Najera 5th. Place in Miss Universe 2008 which will come as guest of honor and finally Itzel Garcia Michoacan Nuestra Belleza 2009 who delivered the crown on the day of the grand final to be held in the Malecón de la Culture and the Arts from 20:00 hrs.